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New titles are coming to the Michigan online casino market.
That’s thanks to a partnership between BetMGM Michigan and United Kingdom-based Push Gaming.
It’s Push Gaming’s first foray into US online gaming, and the deal will increase BetMGM Michigan’s menu of online casino games.
Push enters very successful iGaming market
Push Gaming COO Andy Bentley said the company is excited to enter the Michigan online casinos market.
“We’re incredibly excited to be live in the US, and Michigan is the perfect place to start. It’s a hugely important and vibrant market, and we’re proud to launch exclusively with BetMGM, one of the region’s most respected and established operators.”
Previously, Push’s only market in North America was in Ontario, Canada.
Michigan is one of just a few states with legal online casinos. BetMGM and other online casino apps have helped Michigan build one of the most lucrative gaming markets in the US, resulting in more than $450 million in tax revenue for the state from iGaming in 2024.
What Michigan Casino players can expect
According to BetMGM, its Michigan casino app will soon feature popular Push Gaming titles such as Big Bamboo and 10 Flaming Bisons. The former was named Slot of the Year by Hideous Slots in 2022.
As part of the deal with BetMGM, Push Gaming will also create titles in the future tied into MGM brands such as Bellagio Diamonds, MGM Emerald Nights, and MGM Grand Gamble.
Michigan online casino players who enjoy thrilling slots games on a mobile application will be able to choose from a select list of Push Gaming titles. Those games will initially be available in Michigan only, said BetMGM Vice President of Gaming Product & Content Oliver Bartlett.
“A pillar of our content strategy is partnering with exceptional game suppliers like Push Gaming.”
Push sees Michigan as just the first stop in what it hopes is a grand tour across North America, Bentley told Sportsbook Review this week.
“This Michigan launch is just the beginning of our US journey. Our plan is to deepen our exclusive relationship with BetMGM as we look to enter additional key markets across North America. We’re fully committed to establishing Push Gaming as a market favorite here, providing a steady stream of fresh content that resonates with the American audience and fosters a loyal, engaged player base.”
BetMGM has not said when Push Gaming titles will be available on its platform. When Push entered the Ontario market last December, it took less than a month for its iGaming titles to be available in that province.
